You’ve heard a lot about CTAs but yet to grasp what it is or how to use it in your landing pages for effective digital marketing. We’ve curated something to help you.

While developing a landing page, you need to pay attention to many essential elements like the general page’s design, proper arrangement of sections, and adjusting it for different screen sizes to look perfect on any device. On the other hand, visitors must not be scared by too much information. Capturing and retaining your customer’s attention should be your goal, enabling you to direct them to perform a specific action.

Writing attention-grabbing content will not be enough to do the magic you might expect. A call to action is always needed to direct clients and prospects on what to do next. A Call to Action represents a piece of words or button that encourages users to take a specific action mainly to the brand’s interest. A CTA should be able to move web visitors and prospective customers to take immediate action. The main objective of the call to action is to make users convert most desirably. That’s why CTAs should be not only well-displayed but also straightforward and crystal clear, as we’ll point out here a little later on.

Four (4) familiar Call to Action

Shop now!
Book now
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Get your copy today

These are among countless other calls to action propositions

Four (4) forms of Call-to-Action buttons

Push notifications that pop up in browsers or when navigating a webpage
Social media ads inviting searchers to click on an advert.
Blog posts
Emails (e.g., newsletters),

Importance of Call to Action

A Call-to-Action button indicates the desired action and saves everyone from guesswork.

When you directly communicate what you want your visitors to do, you may get them to act more swiftly, which increases conversions. Simply put, a professional call to action button improves the conversion rate and generates more leads and revenues.

It impacts customer loyalty.

Creating a Call-to-Action button does not just get you new contacts and leads.

It can also help you with expanding your contact network and building customer relationships for years to come.

A call-to-action button works towards real action instead of browsing and scrolling only.

CTAs can help you to increase engagement with users who may no longer be just observers or researchers but want to perform the desired action.

If you wonder how you can redirect more users to your website, a CTA is an answer.

Some CTA buttons hide links so that a potential customer does not see them at first. As a result, users will be directed straight to exactly where you want them to land (e.g., your WordPress landing page). Thus, a suitable CTA can improve UX, positively affect the customer experience, and save users the trouble of seeking out the right subpage.

A Call to Action is not an add-on to your landing page but an integral part that will significantly impact your audience’s actions. Every landing page is supposed to have a clearly defined goal. Once the objectives for each landing page are established, the call-to-action button must be equally intuitive and focus on one thing each time. Whether you’re new or seasoned in your niche, we can help. Contact us today to get started.

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